As funeral directors, our calling imposes upon us special responsibilities to those we serve and to the public at large. An important obligation is to provide information so that everyone can make knowledgeable decisions about funeral and cremation services.

In accepting our responsibilities we affirm the following standards of good practice and hereby pledge:

• To provide the public with information about funeral and cremation services, including prices, functions and the responsibilities of funeral directors.
• To make services available in as wide of range of price categories as necessary to meet the needs of all segments of our community, and to affirmatively extend to everyone the right to inspect and freely consider them all.
• To quote conspicuously in writing the charge for every arrangement offered, and to clearly identify the services, facilities, equipment and merchandise included in such quotations.
• To adhere to the highest standard of conduct in all aspects of business.